Your visibility on Google & AI · business overview

What you could win — [client].dk

Built only from public data (SE Ranking, DataForSEO, Google CrUX, SerpApi) — we have no access to your own analytics
Market: Denmark (da)
Source: SE Ranking + DataForSEO 2026-06-03
English edition · search terms in Danish
The opportunity
~68,000 homeowner searches/mo you're invisible on

Heat pumps, EV chargers, VVS & solar — large, winnable, uncaptured. The calculator below turns one service into jobs/year and your fee (19/14/12%) — a band, not a forecast. (Separately, local elektriker/vvs [town] demand ≈ 30,400 kr/mo in ad-equivalent clicks across 24 towns — a value yardstick, not revenue.)

The gap that's costing you
2 reviews vs rivals' 19–41

And a comparable peer pulls ~2× your homeowner-demand traffic. Domain authority 18 vs 31/36 — though that gap is inflated and closing.

What you already own
#1 in Google's AI answers (~75%) + 79 terms on page 1

Mostly recruit/salary — your existing equity. The plan defends this cheaply, then builds the homeowner side.

⚠ One caveat up front: Google is mid-update, so exact ranking positions may move until ~30 June 2026 (re-checked then). Market sizes and click prices are far steadier.
[Client] earns from two funnels, and your Google & AI visibility feeds both: customers who need an electrician/VVS (routed to your partners — you take a fee), and professionals who affiliate with you (you run their invoicing, payments, guarantee & paperwork). This overview shows where you stand on each.
The opportunity, in one picture
There is real homeowner demand near you that you are invisible on today (heat pumps, EV chargers, solar). This shows roughly how many extra jobs/year capturing one such service could produce — as a range, because the conversion rates are assumptions only you can confirm. The Realistic column is the planning case; the Ceiling is the mathematical best case, rarely reached. It is a decision model under your own numbers — not a promise or forecast.
If your network captured the luft-til-vand varmepumpe market the way a comparable installer already does, here is the realistic range — and it is just one service of a ~68,000 searches/month homeowner-demand market.
Example service: luft-til-vand varmepumpe — 9,900 searches/month in Denmark HIGH · measured. Move the dropdown and your job value to see it as jobs/year → [Client]'s fee (Floor / Realistic / Ceiling — a band, not a forecast).
Floor · cautious
– jobs/yr
Realistic
– jobs/yr
Ceiling
– jobs/yr
mathematical best case — rarely reached
(example default — change it to your real average; this is the one number we need from you)
How this range is built (the honest part): demand HIGH measured by SE Ranking + DataForSEO · then three assumptions only you can confirm — how much of the demand you capture (2–20%), how many visitors become an enquiry (1–5%), how many enquiries become a job (20–55%) LOW · your validation · × your job value. The band is wide because those rates are estimates — narrowing them is exactly what your own numbers would do. Method mirrors the full report's ROI model (per service, never blended).
Where you stand today
Your current footprint, measured on public data. The first three are real strengths; the two below are technical & AI-readability items — fast, config-level fixes, not money figures.
Today — measured
269
Keywords you already rank for on Google
HIGH · SE Ranking
79
— of which on page 1 (top 10) — your existing strength
HIGH · SE Ranking
~110visits/mo
Estimated monthly visits from Google search (organic)
SE Ranking estimate
To strengthen — technical & AI-readability
Site speed & technical health · score 61/100
LCP 2.9 s needs work INP 85 ms good CLS 0.00 good TTFB 1.8 s poor
Real-user data (Google CrUX, 28-day): 2 of 3 Core Web Vitals pass; the one lever is server response time (TTFB) — a server/hosting-level fix, fast to address. (A lab test like PageSpeed may show a low score ~38 — that's synthetic; the real-user field data here is what Google actually measures from real users.) [Google CrUX field · 2026-06-03 · HIGH]
Readable by AI assistants (Google AI Overviews)
Half-ready (0.50) for AI to quote you — yet in Google's AI Overviews (the AI answer above search results) you're already the #1-cited of the three local brands: ~75% share of voice vs [Competitor A] 22% / [Competitor B] 3% — a real lead, despite your smaller backlink profile. (This is Google AI Overviews specifically; you're not yet present in ChatGPT or Perplexity.) Cleaning up the site structure grows it further. [SE Ranking AI Search, DK, 2026-06-03]
Your keyword portfolio at a glance
The 269 keywords you already rank for, by Google position — and how they shifted in the latest snapshot.
269keywords
Top 3 38
Positions 4–10 41
Page 2 (11–20) 43
Page 3+ (21+) 147
79 of 269 are already on page 1 — the cheapest wins are the 43 sitting just below, on page 2.
Movement · latest snapshot
107new keywords entered the rankings
48keywords moved up
59keywords moved down
Movement is noisy during the Google update (see the banner up top); we read the trend after ~30 June.
Who your visibility actually reaches
[Client] serves two audiences, and your SEO already reaches both — almost equally. By visits, about half your Google traffic is professionals researching the trade (future affiliated partners) and about half is customers who want to hire. Both are core to your model, so neither is wasted. (By click value it tilts to customers — homeowner terms cost far more per click — so the customer funnel carries most of the ad-value even at similar traffic.)
≈ 51% customers (want to hire)
≈ 49% professionals (can affiliate)
▉ Customer-intent — demand, local & compliance searches: the people who hire your partners. ▉ Professional-intent — salary/career searches (løn, uddannelse, job): future affiliated partners — your second funnel, not wasted traffic.
Share of your Google visits by funnel — with the number of ranked terms behind each.
Professionals — affiliation funnelløn · uddannelse · job — future partners, not customers
49%
ranked terms143
Homeowner demandel og vvs · elektrikere — real customers
35%
ranked terms72
Local (by town)elektriker/vvs [by] — real customers
14%
ranked terms46
Compliance & authorityautorisation — few terms, high click price
2%
ranked terms8
The point: about half your visibility feeds the affiliation funnel — attracting professionals — which is genuinely half your business, not a side-effect. The customer side reaches real homeowners too, but it's thin on the biggest-demand topics: ladestander (33,100/mo), varmepumpe (14,800/mo), vvs (12,100/mo), solceller (8,100/mo) all return zero ranking today. Those high-value head terms are the customer-demand growth.
Your second funnel — recruiting electricians
Half your visibility serves the professionals you affiliate — and here you're not behind, you're ahead. 143 of your ranked terms are recruit/salary, you hold the canonical recruit search results, and Google's AI answer cites you #1 for selvstændig elektriker, elektriker løn and freelance elektriker. This is owned equity: the plan defends and extends it cheaply (content + structure on pages you already rank), while homeowner demand is the build. You're not choosing between the two funnels — the cheap recruit wins help fund the homeowner growth.
Your cheapest wins right now
Keywords where you already rank just outside the top 3 (lower page 1 and page 2) — the smallest push for the most gain. "Value" is the same ad-equivalent click model used throughout (illustrative; positions [moving]).
▸ Explore any keyword (interactive)
Position 1
–
Position 2
–
Position 3
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Your keyword portfolio — the core terms you rank for
SE Ranking tracks 269 ranked terms for you in Denmark, segmented: 143 professional (recruit/salary) · 72 homeowner · 46 local (by town) · 8 compliance. Below are the highest-volume core terms in each funnel, sorted by position [moving] (brand & partner names excluded).
Show / hide the core terms

People who want to HIRE — customers & local

    Job-seekers / salary — recruit funnel

      Positions [moving] during the Google update · grey = informational / salary-question terms with little or no commercial value · brand & partner names excluded · core terms shown of 269 total · SE Ranking ranked-keywords (DK) 2026-06-03.
      You vs. your competitors — and where the jobs are
      Two honest comparisons: who shows up on Google for real homeowner jobs, and who wins on reviews.
      CompanyKeywords (DK)Authority*ReviewsCompetes mainly on
      [Client] [client].dk269185★ / 2Many terms (79 on page 1) — but mostly salary/recruit; weakest authority, little homeowner-demand traffic
      [Competitor A] [competitor-a].dk49731not yet measuredHomeowner demand — heat pumps, EV chargers, prices; ~2× your organic traffic
      [Competitor B] [competitor-b].dk185365★ / 252Reviews & brand — near-zero organic traffic, wins on reputation
      Keyword count = terms ranked in DK (SE Ranking). *Authority = Domain InLink Rank (0–100, link-strength score). The catch: you rank for a lot, but 143 of your 269 terms — about half your traffic — are recruit/salary, not homeowner jobs, and [Competitor A] pulls ~2× your organic traffic on the demand topics. Your authority (18) trails both rivals (31 / 36) on the raw score — but the gap is smaller than it looks: ~96% of the leader's links are automated sitewide/footer links Google discounts, your link profile is the cleanest and most on-topic of the three, and yours is rising (15→18 since Sep) while the leader [Competitor A]'s is falling. A real gap to keep closing, not a wall. [SE Ranking, DK + backlinks, 2026-06-03]
      The homeowner jobs you're invisible on — and who actually ranks top-3 for them today:
      Live national organic top-3 [SerpApi · google.dk · location=Denmark · 2026-06-04 · [VOLATILE] — re-checked ~30 June]. No local electrician — including [Competitor A] — holds the national top-3; [Competitor A] ranks these in its Sjælland home region and in Google's booking features, not nationally. You rank for none.
      Read: nationally, these jobs are owned by specialist installers (scanheat, novasolar) and — for the biggest head terms — energy & price-comparison sites (vindstoed, elberegner). No local electrician holds the national top-3, [Competitor A] included (it wins these only in its Sjælland home region + Google's booking panels). For you that cuts both ways: there's no entrenched local rival nationally — national specialists rank, but no local electrician does — and those incumbents are focused national players, so a winning page needs real depth, and the faster opening is the local pack + town pages, where proximity & reviews decide. Your direct rival [Competitor B] wins a different way — reviews — which is worth its own plan.
      How strong your site looks to Google — authority & links
      "Authority" here is a third-party backlink-strength score (SE Ranking's Domain InLink Rank, 0–100) — not a Google score, but a useful proxy for how trusted your domain looks, driven by the links pointing to it. On the raw score you trail both rivals — but the headline gap overstates the real one, and your trend is up. All figures direct API, high-confidence.
      CompanyAuthority (0–100)Referring domainsBacklinksHigh-authority refsTrend (Sep→Jun)
      [Client] [client].dk18688953%▲ 15→18
      [Competitor A] [competitor-a].dk31833,886*55%▼ 33→31
      [Competitor B] [competitor-b].dk363612169%▲ 33→36
      Authority = Domain InLink Rank (0–100, link-strength score). *[Competitor A]'s 3,886 backlinks are ~96% just two automated sitewide/footer links repeated across one domain each — strip those and its editorial profile is ≈160 links across ~81 domains, comparable to your 89 / 68. "High-authority refs" = share of your referring domains that are themselves strong (DInR 50+). [SE Ranking Backlinks · domain mode · 2026-06-03 · HIGH]
      +3
      Your authority is rising (15→18, Sep→Jun) while the market leader [Competitor A]'s is falling
      HIGH · SE Ranking trend
      28%
      of the authority gap to [Competitor A] already closed in 9 months (18→13 pts)
      HIGH · trend
      53%
      referring-domain quality ≈ [Competitor A]'s 55% — the gap is link volume, not quality
      HIGH · SE Ranking
      Read: your raw authority score (18) understates your real position. The links you do have are the cleanest and most on-topic of the three — earned on elektriker løn, selvstændig elektriker, hvad tjener en elektriker (exactly your recruit/salary equity); your referring-domain quality matches [Competitor A]'s; the leader's score is ~96% inflated by automated links Google discounts; and yours is rising while the leader's falls. A real gap to keep closing, not a wall.
      Who the AI answer picks — Google AI Overviews
      When Google shows its AI Overview (the AI-written answer above the blue links), it cites a few sources. Among the three local brands, it cites you first — by a wide margin — even though your link authority is the weakest. This is one of your strongest current advantages. (Measured across the Danish electrician, salary & self-employment prompts SE Ranking tracks — you're cited in 11, more than any rival; a real but still narrow signal, mostly on recruit/salary rather than homeowner demand.)
      ℹ Stated honestly: this is Google AI Overviews specifically (Danish results). You are not yet cited by ChatGPT, Perplexity or Gemini — those are an open opportunity, not a current strength. [SE Ranking AI Search · ai-overview · DK · data 2026-06-01]
      Share of voice in Google AI Overviews — how often each brand is mentioned/linked across the AI answers we checked (a weighted measure, not a simple prompt count).
      [Client] [client].dk — you
      75%
      cited in11 prompts
      [Competitor A] [competitor-a].dk
      22%
      cited in5
      [Competitor B] [competitor-b].dk
      3%
      cited in0
      The searches where Google's AI answer cites you — clustered entirely on salary & self-employment (your recruit equity):
      6 of the 11 cited prompts shown (highest-volume). Your most-cited page is the salary keystone (/hvad-tjener-en-elektriker/). [SE Ranking AI Search · ai-overview · DK · data 2026-06-01, pulled 2026-06-03 · HIGH]
      The 11 prompts we measured — and how

      How this was measured: not hand-typed by us — SE Ranking's AI Search tool queries Google AI Overviews, ChatGPT, Perplexity and Gemini with a tracked set of Danish electrician / salary prompts and records which brands each AI cites (pulled 2026-06-03). The ~75% is a share of voice — your weighted share of the brand mentions & links among the brands that appear, not "75% of all searches". (Claude is not covered by this tool, so we make no claim about it.)

      The 11 Danish prompts where Google's AI Overview currently cites [client].dk — every one is a salary or self-employment query (none are homeowner-demand terms like varmepumpe or ladestander):

      Of the 11, ~9 are genuine demand prompts — we set aside cb service (a branded partner lookup) and flag voksenlærlingeløn (AI answer intermittent). [SE Ranking AI Search · ai-overview · DK · 2026-06-01 data, pulled 2026-06-03 · HIGH]

      Read: Google's AI already treats you as a leading local source — #1 by a 3.3× margin over [Competitor A], despite your weaker links. The AI ranking inverts the authority ranking. And it cites you for exactly the salary & self-employment topics that are your existing strength — independent, third-party confirmation of the "recruit = your equity to defend" thesis. Two caveats worth knowing: your rival [Competitor B] co-appears on the selvstændig answers (the space is contestable), and this lead is Google-AI-Overviews only — earning the same place in ChatGPT and Perplexity is the next opportunity.
      Google Maps — the local channel where you're nearly invisible
      For "elektriker [by]" searches, Google shows a map pack of local businesses above the normal results — usually the first thing a homeowner sees. Ranking there isn't about your website; it's driven by a claimed Google Business Profile + reviews + proximity. The good news: you already have a claimed profile ([address]) rated a perfect 5.0★. The gap: with only 2 reviews you sit around 15th locally — below the pack — while rivals with 19–41 reviews fill it. Open question for you: please confirm you control that profile (and whether there's one per town you serve) — then the path is simply more reviews.
      Electricians on Google Maps around [city] — ranked by reviews (what drives the map pack):
      At least 10 local electricians hold claimed Maps profiles near [city], carrying 19–41 reviews. [Client] holds a claimed profile too ([address], 5.0★) — but with only 2 reviews it ranks around #15, below the map pack. The rating is already there; review volume is the gap. [SerpApi Google Maps, electricians near [city], 2026-06-03 — please confirm profile ownership]
      Read: local rivals hold claimed Google Maps profiles with 19–41 reviews. You're on the map too — and rated a perfect 5.0★ — but with only 2 reviews you're buried around #15, below the pack. Combined with [Competitor B]'s 252 Trustpilot reviews, the pattern is clear: reviews are the lever for both the map pack and for trust. Your rating is already there — building review volume on the profile you already own is a fast, cheap win that runs alongside the website work, and it's the one channel your strongest local rivals already win.
      Local jobs by town — your real coverage, and the gap
      When someone searches "elektriker [by]" or "vvs [by]" they want to hire locally, now — high-intent, high-value queries. Across 24 towns that's ~16,400 searches/mo worth ~30,400 kr/mo in ad-equivalent clicks — and ~91% of it (≈27,500 kr/mo) sits in towns you already cover via partners. A page per covered town is the play. The honest rule: a town counts as covered when a real partner is within reach (~60 km) — never a fake local address.
      Covered today via your 16 partner locations
      Fyn (Odense · Ringe · [city]) · Storkøbenhavn & Sjælland (København · Lyngby · Glostrup · Hillerød · Slagelse) · East & North Jutland (Aarhus · Randers · Aalborg · Frederikshavn) · the Triangle (Kolding · Vejle · Fredericia) · Bornholm. Within ~60 km these reach most major towns — honest "elektriker/vvs i [by]" pages can go live here now.
      Greenfield no partner in reach
      West & Southwest Jutland — Esbjerg, Herning, Holstebro, Sønderborg. Real local demand, but no partner within ~60 km, so these are expand-or-recruit targets — not pages you can publish honestly yet.
      Highest-value covered towns — combined "elektriker [by]" + "vvs [by]" demand [SE Ranking, DK, 2026-06-03]:
      ~91% of that value (≈27,500 kr/mo) is in towns you already cover. Counter-intuitive: the capital is the exception — exact "elektriker/vvs københavn" is tiny (110/mo) because big-city searchers use the head term and Google localises; the exact "[service] [by]" demand lives in the provincial towns. Important: heat pumps, EV chargers & solar are searched generically ("varmepumpe pris"), not by town — so those are topic pages, while elektriker/vvs are the town-page play. (Volumes are Keyword-Planner exact-match, MED confidence; a few low-volume town terms are noisy.)
      The play: one honest "elektriker/vvs i [by]" page per town within a partner's ~60 km reach — real local proof, a real partner, real reviews. Low-cost, high-intent, and most rivals do it poorly. West Jutland (Esbjerg, Herning, Holstebro, Sønderborg) is your recruit / expand list. Every town page must earn its place with genuine local detail — a thin template gets ignored by Google.
      What we'd do — and when you'd see it
      A low-risk, staged plan over roughly 9–12 months. We prove it cheaply on what you already rank for, then fund the growth only once the first phase delivers. These are directions, not a quote — cost and your fee are set with you once you pick the scope.
      Client-specific strategy — redacted
      The phased implementation roadmap (Phase 0–3, ~90 days → ~12 months) is tailored to this client’s market, budget and priorities, and is withheld from this work sample. The analysis, data and methodology that inform it are shown in full.