Executive summary · one screen · full detail in the dashboard
What you could win — [client].dk
Client: [Client] · Denmark
Public data only (no access to your analytics)
English edition · search terms in Danish
In one line: you already own the recruiting/salary market and you're the #1-cited local brand in Google's AI answers — but you're nearly invisible to homeowner demand, and your reviews trail every local rival. The plan defends the cheap wins you already have, then funds the homeowner build only once the first phase delivers.
The opportunity
~68,000 homeowner searches/mo you're invisible on
Heat pumps, EV chargers, VVS & solar — large, winnable, uncaptured. Modelled below as jobs/year → your fee (a band, not a forecast).
The gap costing you
2 reviews vs rivals' 19–41
You're buried ~#15 on Google Maps despite a perfect 5.0★. A comparable peer pulls ~2× your homeowner-demand traffic.
What you already own
#1 in Google's AI answers (~75%) + 79 terms on page 1
Mostly recruit/salary — your existing equity. Cheap to defend; it helps fund the homeowner growth.
What it could be worth — in your terms
One example service (luft-til-vand heat pump, 9,900 searches/mo), modelled as jobs/year and then your platform fee (19% — your All Inclusive default tier). The band is wide on purpose — your own capture and close rates narrow it. This is an estimate under stated assumptions, not a forecast or a promise.
Floor · cautious
~5 jobs/yr
≈ 95,000 kr/yr in job value
your 19% fee ≈ 18,000 kr/yr
Realistic
~83 jobs/yr
≈ 1.66M kr/yr in job value
your 19% fee ≈ 316,000 kr/yr
Ceiling
~653 jobs/yr
≈ 13.1M kr/yr in job value
your 19% fee ≈ 2.48M kr/yr
mathematical best case — rarely reached
Illustrative, at an example 20,000 kr/job and your 19% All Inclusive fee tier — for one of several uncaptured services. Swap your real numbers in the dashboard's calculator to narrow the band. Demand is measured (high-confidence); capture/close rates are your inputs to confirm.
Do these three things first
1
Get reviews on your Google profile
You already own a claimed 5.0★ profile with just 2 reviews while rivals carry 19–41. More reviews lift the Maps map-pack and trust — the fastest, cheapest win, and it runs alongside everything else.
cheapest · fastest
2
Push what already ranks + fix the basics
Move the page-2 terms up to page 1 and clean up AI-readability; the speed/server item is a quick server-side fix. Low-cost, low-risk: you already rank here.
low-risk
3
Build the first homeowner pages
Start the demand pages you rank for none of today — heat-pump service, EV-charger install — with genuine local depth. This is the growth lever, funded once steps 1–2 prove out.
the growth build
The plan — and when you'd see it
Client-specific strategy — redacted
The phased implementation roadmap (Phase 0–3, ~90 days → ~12 months) is tailored to this client’s market, budget and priorities, and is withheld from this work sample. The analysis, data and methodology that inform it are shown in full.
What we'd need from you to start — quick confirmations that unblock the most:
Confirm you control the Google profileYour real average job value & close rateCorrect business address (NAP)