Outside-in opportunity assessment · Internal

[client].dk — Dual-Layer
SEO + GEO Report

Observation · Opportunity · Hypothesis — no GSC / Analytics / CMS access
Client: [Client]
Prepared: 2026-06-02
Phases: P0a → P5
Baseline confirm: Snapshot C ~2026-06-30
Azul · Search / Data Verde · Owned · wins Âmbar · Opportunity Coral · Risk · gated
What [Client] already owns

The recruit & salary market

The entire page-2 goldmine — 26 contestable keywords at positions 8–20 (HIGH · [VOLATILE]) — is recruit/salary intent. [Client] already wins the canonical recruit SERP (4 of top-10 MED · [VOLATILE]).

→ Defend & consolidate. Cheap, high-confidence.
The growth lever

Homeowner demand — greenfield

The high-volume, often low-difficulty demand clusters return zero [Client] keywords in the contestable position 8–20 band. Large, winnable, entirely uncaptured.

→ Build, gated by quality (HCU) + the namespace decision.
61/100
Technical health score
HIGH · CWV field-measured
2/ 3
Core Web Vitals passing (CrUX field) — TTFB is the lever
HIGH · field · 2026-06-03
0.50
Agentic-browsing readiness — a11y tree malformed (Chrome-Canary)
MED · experimental
82
DA keywords mapped × 3 dimensions
HIGH · DataForSEO
31
Roadmap initiatives across 3 waves
structural
540–990 h
Client-side implementation, full year
estimate band

The greenfield demand map — where [Client] ranks nowhere

ladestander33,100/moKD 27
varmepumpe14,800/moKD 3
vvs12,100/mo
solceller8,100/mo
fjernvarme6,600/moKD 17
ladeboks5,400/mo

Monthly search volume (HIGH) [keyword_overview 2026-06-02; loc 2208/da]. Low KD (Keyword Difficulty, 0–100 — lower = easier to rank) = winnable. Bar length scaled to volume.

Three pillars, dual layer

1Local Trade Hub
Programmatic service + kommune demand pages. Direct, traffic-bearing. Demand-gated.
2Compliance Authority
Paraplyautorisation, KLS, symptom-first. Value = LLM-citability, not traffic.
3Selvstændig Career Funnel
Recruit content. Action-stage, high value-per-conversion. [Client]'s existing equity.

GEO layer

Claude · ChatGPT · Gemini · Perplexity · Copilot. Schema (FAQPage/Article) for citability, never as a ranking lever. Review proof via Trustpilot widget (4.8 / 65), never self-emitted.

Implementation roadmap — a phased ~12-month arc

0–90d Phase 0 · protect & baseline
no growth spend
Lock in a clean starting point. Protect what already works through any change to the site (existing pages/redirects, structured data, sitemap), and set a clean baseline while Google's update settles. Rankings/leads deliberately not judged in this window; it protects the equity everything else builds on.
3–6 mo Phase 1
~60–120 h
Defend existing traction. Consolidate the salary keystone, fix two cannibalizations, ship the built AI-discoverability + FAQ artefacts, IA hygiene.
6–9 mo Phase 2
~230–420 h
Greenfield demand build. CAB Authority + LTH content for high-volume / low-KD clusters; emergency line as a separate value-per-lead model.
9–12 mo Phase 3
~250–450 h
Depth + regulatory moat + measure. Programmatic +kommune in controlled, demand-gated phases (HCU 6/6 per page = binding cost ceiling); measure leads & fee vs the calculator band.
20
Pre-implementation validation items need [Client] confirmation before dependent work ships. Four unblock the most:
A20 /viden/ hub — access A14 GBP claim A13 NAP — addr resolved ROI inputs